Logan’s Heroes sub shop: serving up sandwiches with a side of humor
Hoagies. Grinders. Heroes. Sandwich. At Logan’s Heroes, located on 101 S. Main St., it doesn’t matter what you call it because it is still going to be delicious and a one-of-a-kind eating experience.
There aren’t many shops in Logan where one is greeted with, “Hey, why don’t you buy a sandwich for your lady friend?” But at Logan’s Heroes owner Hamid Saldi makes sure his customers feel like they are at home.
Opened by Saldi in 1988, Logan’s Heroes has been making sandwiches and keeping the people coming back for 20 years by using simple business practices to sell his sandwiches, he said: Good customer service, fresh ingredients and hard work.
Saldi, who graduated from USU in 1984, said he was working a corporate job in Cache Valley when he decided he was sick of working for a boss and opened the shop.
“I opened the shop out of necessity,” Saldi said. “It’s a lot of work, 12 to 13 hours a day. But when you work for yourself, it’s satisfying.”
Necessity may be why Saldi opened the shop, but it’s the also necessity that is bringing his customers back. The necessity to have a good sandwich made with ingredients that are prepared fresh every day, Saldi said.
With unique sandwiches like the Spicy Italian, Rodger and Turkey Delight, Logan’s Heroes provides a unique dining experience that differs from the other sandwich shops local to Cache Valley.
Using fresh herbs, crunchy tomatoes and real deli meats, Saldi makes sure his customers are well taken care of, giving an extra flare to the sandwiches of his regulars.
Saldi knows his corporate competition in Cache Valley, so he keeps his business local in all senses. Shaffer House Bakery makes the bread and his produce is bought locally as well.
“We buy our stuff local,” said Saldi. “Help out other businesses and the local economy. You buy locally, your money stays locally.”
From the exterior of the building to the interior of a sandwich from Logan’s Heroes, Saldi said his simple concepts have taken him a long way from experimenting on his college roommates to cutting jalapeños for sandwiches in such a way that the flavor “dances in your mouth.”
Saldi said he doesn’t worry about customers not liking the sandwiches. If they don’t like it they don’t come back, he said. But with consistency, quality taste and good service it is hard to imagine anyone not coming back.
“People are picky, but I guess I’ve been lucky,” Saldi said. “All of my customers like the same amount of spices and I’ve been doing the same thing for 20 years. You get what you pay for here.”
The focus on customer service is as important to Saldi as the freshness of his sandwiches.
“I treat everyone equal. I want people to remember the flavor and the service. But I have bad days too. Just because you are friendly doesn’t sell it,” he said “You have to have a good product.”
Logan’s Heroes has been doing the same thing for over 20 years, but it’s the consistency and quality that has kept the loyal customers coming back.
–ch.jensen@aggiemail.usu.edu