Local restaurant adds mural of Cache Valley
While out driving with his wife, USU business administration and marketing student Matthew Vance didn’t just see a blank wall on the side of Angie’s restaurant – he saw an opportunity.
“I wanted the experience managing a very public ongoing campaign,” Vance said.
Vance said the main idea to paint a mural on the side of the Angie’s building was marketing.
“They already have the image of ‘Where the locals eat,'” Vance said. “This would just expand that with the journey to the mural.”
Vance said the theme for the 12-by-50-foot mural contest, which they started advertising in October, was “around Cache Valley.”
The contest was judged by a 50 percent vote from a public panel and a 50 percent vote from a panel of two USU art professors and one Logan City Council member.
He said public input was a very important part of the mural.
“We’re taking this mural seriously,” Vance said. “We want it to be a historic icon for not only the restaurant, but also the city.”
The contest was open from December to February, where winners Baily Chatterton, Michael Dew, Molly Clare, Sabrina Ellis, Chelse Reynolds, Brennan Klinkowski, Jennifer Hoffman, Ashley Larsen, Darlene Myers and Walter Foltz received cash prizes and the opportunity to paint on the Angie’s mural.
“Initially there was a bit of skepticism, especially with the city council,” Vance said.
Vance said they had to pay $330 dollars and apply for a permit to have a hearing about the possibility of a mural.
“It seems kind of crazy for the business owner to get permission to paint his own building,” Vance said.
Angie’s manager Adam Lowther said customers have been very excited and asking about the mural.
“There’s so much local talent here,” Vance said. “But it’s not expressed or reared very much.”
“This is kind of extending the artistic expression in the community,” Vance said.
Mural art director Spencer Vance said the biggest challenge is that some of the artists have never worked on a mural before.
“It’s kind of been an adjustment for them, painting something of this scale,” Spencer Vance said. “This is one of the major murals we have in Cache Valley downtown.”
– lsnyder94@gmail.com