New Aggie Ice Cream location elevates the 100 year tradition
The original Aggie Ice Cream location in the Nutrition and Food Science Building is soon going to be joined by a second location at Utah State University.
“We’re excited to announce our new location will be on the main floor of the Blue Square Apartments across from the stadium,” said Annalisa Broadhead, a research food scientist for Aggie Ice Cream and the Department of Nutrition, Dietetics, and Food Science. “It’s much closer to the students and the games.”
The new location will be next to the Aggie Chocolate Factory, which is part of the same department.
“They do a lot of wonderful work, and we’re excited to work with them on serving the students,” Broadhead said.
Because the new location is in an area greatly occupied by students, Broadhead was excited to announce a different emphasis for the store.
“We want to focus this new location on giving the students a place that’s easy to go to and has a little bit more seating so that they can spend time together,” Broadhead said.
With this in mind, Broadhead said that they’ve been working hard to create a student-centered space.
“This new location has a lot of outdoor seating as well as a main lobby area in between Aggie Ice Cream and the Chocolate Factory that gives students a place to sit down and hang out with their friends,” Broadhead said.
Photo by Katie Merdes. Getting yummy ice cream from Aggie Ice Cream in Logan, Tuesday, Aug. 22nd, 2023
The reason for opening a second location goes beyond the USU events.
“We’re excited to be able to open up the second location,” Broadhead said. “It kind of relieves some stress on our employees but also just gives people a better experience so they don’t have to be standing in line for so long to get their ice cream.”
Broadhead spoke on how meaningful the original location is to USU students, faculty and alumni.
“Our original store is a legacy and tradition for a lot of students,” Broadhead said. “Many alumni from Utah State will stop and get ice cream whenever they’re in town.”
For Broadhead, the new location isn’t taking away from the original’s legacy, but adding to it.
“We want to be able to continue to create memories with the students and be able to give their alumni and their families that experience of coming back,” Broadhead said.
The Aggie Ice Cream sales manager, Bridgett Liberty, echoed feelings of excitement.
“The new location will help us to be more involved with USU event patrons by giving a more central location for them to visit,” Liberty wrote in an email to the Statesman. “ It will also help serve students and senior citizens closer to their homes.”
Although the new location serves for convenience, another purpose is to elevate the 100 year tradition.
“Aggie Ice Cream is something that people love — it’s a part of their story,” Broadhead said. “Giving us this new location helps to celebrate the tradition.”
A second location will increase the opportunities students have to enjoy their school’s deep-rooted custom.
“I love working with so many different people and being able to make their events special by supplying Aggie Ice Cream,” Liberty said.
Similarly, Broadhead enjoys working with students studying within the dairy industry to create something for the USU community. “It’s so fun to be a part of something so delicious, but also something that is so important and such a great tradition for so many families,” Broadhead said.