Naomi Market: Outdoor consignment, sustainability

Growing up in Cache Valley, Carson Field cultivated a passion for the outdoors. Eventually, this led him to found Naomi Market, an outdoor gear consignment shop.

The name was inspired by Cache Valley’s Mount Naomi Wilderness, where Field spent time exploring as a kid. Field observed a gap in the gear industry, despite outdoor recreation’s popularity in the valley.

“That was where a lot of the inspiration came from,” Field said. “Feeling like there was a lack of good options for cheap gear and an alternative to buying new from a big commercial store.”

Field started as a student in Utah State University’s outdoor product design and development program but stepped away to focus on his vision of starting Naomi Market in January 2024.

“There wasn’t anything I was dying to do design-wise,” Field said. “So, I was like, ‘I guess I’ll just take the idea of affordable gear and a consignment shop and things of that nature and make it real.’”

The shop offers gear for every type of outdoor enthusiast — skiers, climbers, hikers and more. Anyone who has gear with some miles left on it can drop it off during business hours and become a consigner.

“I’ve tried to keep it really quite simple,” Field said. “I’ll sort through it just to make sure it’s in the correct realm of what we’re dealing, but as soon as we’ve done that, it’s as simple as an online consigner contract — a read-through of all the nitty gritty details.”

Consigners have an online portal where they can view their inventory as their items get sold and receive a payout once per month.

According to Field, most outdoor gear is designed to last and have a second life. By selling used gear, the shop promotes sustainability and accessibility.

“It makes it a lot more streamlined to get quality gear that you know is going to give you a good experience in the outdoors,” Field said. “It’s a good alternative to be a little more conscious about gear, keeping it in the system and cycling through some different hands, and a cheaper alternative for people to get out in the outdoors.”

Carson’s mother, Lorinda Field, is a business owner herself and has enjoyed watching her son create something of his own.

“He’s always been interested in the outdoors and thrifting, so this perfectly came together in that sense,” Lorinda said. “He consulted with me a little bit about how I had gotten started, so I just shared some of that info with him.”

The shop operates out of the front room of Carson’s parents’s house, which he has converted into a store front, the same room Lorinda started her business out of.

“Because real estate is so expensive, and sometimes when you have an idea, you don’t know if it’s going to take off or not, it’s a safe way to start, and then once it grows, it’s a little easier to move on to better space,” Lorinda said.

Carson’s goal is to move the shop downtown this year.

“We’ve got some seemingly solid stuff lined up,” Carson said. “It’s headed in a good direction. We should be hopefully getting downtown in the next few months.”

Naomi Market is currently located at 2476 N 800 E, North Logan. More information about products and consigning can be found at naomimarket.ricoconsign.com.