Baked has finished its last batch

Logan’s fierce cookie business rivalry came to an end as Baked officially closed its doors Tuesday Jan. 29, 2019 at 8 P.M.  

Chad Thompson, the owner of Baked, said they were redirecting their efforts toward Utah county.

“We are looking to focus on just our Lehi location for now. We love Logan and have been extremely happy to be part of this wonderful community the last few years,”  Thompson said.

For many in the valley, Baked was a highly debated topic especially when involving its cookie competition with Crumbl. Students would also contest their affinity for which company they thought surpassed the other.

When asked about the marketing and sustainability of Crumbl in an interview, Thompson said he doesn’t want to ruin the “cordial” relationship with not just Crumbl but all cookie businesses.

“We are doing well for ourselves, and of course want the best for all in the business. Right now we are growing at a pace that’s sustainable,” Thompson said. Fast growing companies like many Utah tech companies and even Crumbl may experience the Krispy Kreme mentality of our parent’s age. It was hot for the time but they just had too many stores and couldn’t keep up with how fast they expanded.”

He said he believes that someone may buyout Crumbl in the next few years. Just like cake pops, caramel apples and waffles that came and went, he said he thinks investing in a cookie shop is also faddish. Similar to how customers can expect hamburguers as the single menu item at In-N-Out, companies like Chip and Crumbl are invested in their niche as a cookie business.

“That’s why we chose the name Baked,” Thompson said. “So we potentially could have any baked goods even when fads change every few years.”

Crumbl has continued to expand in 2019. It is opening a location in Colorado and a second store in Las Vegas, making a total of 19 operating locations.

— natecade.cutler@aggiemail.usu.edu

@natesmilescutler