Bricks and Minifigs Lego store open in Cache Valley

Bricks and Minifigs, a Lego store located at 555 W. 100 N., Providence, opened on Jan. 7.  

Jason Messer, the owner of Logan’s Bricks and Minifigs, said the company currently has 60 stores, but is rapidly growing. Messer owns two other locations.  

“There’ll be 80 of them by the end of this year at minimum,” Messer said. “They already got 20 in the pipeline.”  

Messer has family members with roots in Cache Valley and said he was excited to open a store in Logan. 

“I’ve just fallen in love with Cache Valley. I love it,” Messer said. “But really what I’m most excited about is just the customers and how appreciative and excited they are to come into the store.” 

While he enjoys his store in California, Messer said the shop in Logan will have younger customers. 

“California is great as far as our customers are awesome,” Messer said. “But they tend to be a little older and tend to be focused a little more on collecting for really fancy builds. And there in Logan, it’s a lot of little kids just having a lot of fun, which is a lot of fun to be around.” 

Messer said he hopes the new store will impact Cache Valley positively. 

“One thing that I instantly took the opportunity to engage in was the librarian at the middle school right up the street,” Messer said. “They’ve got a reading program and if middle school kids read the books, she gives them little gift certificates and stuff. We gave her basically an unlimited supply of free minifigs cards.” 

Messer said he loves supporting education. 

“I’m really excited to be supporting something positive in middle school,” Messer said. “And just already seeing them come in after school, drop in at the store.” 

According to Messer, middle schoolers come in with their friends and talk about their memories with Legos. 

“We have customers from as young as two years old, to as old as in their 90s,” Messer said. “There really is something for everyone now.” 

Messer recommends curious onlookers stop by the store to see what others have created. 

“Young families come in, where the kids are responsible for conducting the transaction, actually pay for their Lego,” Messer said. “I would expect it’s not something families in Cache Valley can do at, say, a Walmart. They really are able to come up to the register as a person.” 

In addition to selling Legos, the store will buy and trade used Lego sets for a portion of the original price. 

“Sometimes families just want to see it going back to other families,” Messer said. “The easiest way is to set up an appointment, and they can do that on our website.” 

On Trader Tuesdays, customers under 15 years old can trade Lego sets for 100% value up to $15. 

Steven Martinez, the area manager of Bricks and Minifigs in California, has a personal love for building with Legos. 

“I was a big Lego kid in my family when I was younger,” Martinez said. “I made stuff out of my mind, my imagination.” 

Martinez said when hard times hit his family, the Lego store was a great place to enjoy himself. 

“You’re making people happy when they come in here,” Martinez said. “People come in happy, and they leave happy.” 

Martinez said his favorite part of working for the company is creating builds from his imagination. 

“There are times when I make people like Rick and Morty, Louise from ‘Bob’s Burgers’, Cosmo and Wanda, The Powerpuff girls,” Martinez said. “I’ve made a Star Wars sign out of Legos. It’s just the creativity here in the store.” 

Martinez said people come in often and reminisce about the Lego sets they owned as a child. 

“Lego has basically touched everyone’s lives, even if they don’t know it,” Martinez said. 

More information can be found at their website bricksandminifigs.com/logan-ut.