Campus sushi opens new location
Utah State University students and other Logan City residents now have another option for satisfying their cravings for sushi — an option likely to be closer to home to residents on the south end of Logan.
On Nov. 7 and Nov. 8, Sushi Go, formerly known as Aggie Sushi, held a grand opening for a new location at 981 S. Main St. in Logan. The former location at 141 E. 1600 N. in North Logan is still open for business, making the new restaurant an expansion for the business rather than a relocation.
According to Sam Park, restaurant owner and sushi chef, the new location is meant not only to attract new customers but to make their business more accessible to repeat customers living south of Logan’s Main Street.
“We’ve been thinking about [opening another location] for the past couple of years,” Park said. “The customers from the south area keep telling us that it’s kind of tough for them, since Main Street has gotten a bit crazy in the last couple of years.”
“It’s almost 30 minutes to go back and forth,” Park said. “It’s really hard to make that journey just for sushi.”
According to Park, locals have been giving positive feedback via social media about the new location. Another employee said some locals have even given their approval in store.
“A lot of people are excited because it’s on the south end,” said Jennifer Gonzales, a staff member at the new location. “We just need to get the word out about [the new restaurant] more.”
According to Park, between 40 and 50 people came to the new location on both days of the grand opening. Compared to the 10 people who came to the first store’s grand opening nearly two years ago, Park said the new store’s opening qualified as “big progress.”
Still, Park sees further room for expansion. According to Park, his goal is to get his sushi onto USU campus, where it will be even more accessible to USU students. However, Park is aware he faces stiff competition in vying for a position as a food vendor on campus.
“I know that there is an existing sushi service on campus. So, I respect that. There’s nothing I can do,” Park said. “Maybe students or campus will want us because it’s $5. It’s a good price for college students.”
Park said he first started making sushi while working as a sushi vendor in 2016 at Smith’s Marketplace in Logan. While working at Smith’s, Park began thinking of ways to attract more customers.
“I realized this is a college town,” Park said. “[While] some people can afford sushi prices, for the majority of people, it’s too expensive.”
However, because of the lower price of sushi, and due to his agreement with Smith’s, Park began bringing in less of a profit. Park decided to open his own restaurant, and despite being less profitable due to the restaurant’s lower pricing, Park still feels that his business plays an important role in the Logan community.
“It’s been this location for two years. It’s not super busy, but it’s okay. It pays the bills,” Park said. “Maybe someone with a minimum wage can now have sushi.”
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