Dutch Bros comes to Logan
Utah State University students have been awaiting the opening of Dutch Bros Coffee, founded in 1922 in Grant Pass, Oregon and recently expanded to Logan. The store’s grand opening was Friday, Jan. 14 and it is located on 910 N. Main Street.
“I have not been to the new Logan location yet,” freshman Wyatt Harris said. “The first time I had Dutch Bros was when my friend brought it from Salt Lake, and I was amazed at how different it was compared to Starbucks.”
That difference, according to Harris, is a good one.
“The kindness of the workers is always a pick-me-up,” senior Melody Wooten said. “One time I was having a really bad day and the drive-thru worker sang me the whole first verse of ‘Big Girls Don’t Cry’ and it made me laugh my head off.”
One of the big attractions of going to Dutch is their customer service. Customers are greeted by friendly employees that ask about how people’s days are going. Staff members take the time to build a relationship with their customers.
“My favorite part about working at Dutch Bros is honestly the people,” Dutch employee and freshman Baylee Marshall said. “It’s amazing being able to form connections and relationships with other employees and the community members we see coming through our line.”
To Marshall, Dutch Bros is a big family.
Along with the community being able to enjoy unique drinks, the opening has also created jobs for students and other community members, but Dutch Bros did transfer employees to help with the store’s opening. They currently have about 55 employees.
Some concerns have arisen within the community due to the amount of traffic the store consistently has during their business hours, Munzo said it’s a good thing to have a line consistently throughout the day. With the location being on Main Street, the traffic tends to overflow onto the shoulder of the road.
A Golden Eagle Dutch Freeze from Dutch Bros. Paige Johnson
“Seeing people stoked and smiling leaving our lines all day is what it’s about,” Munzo said. “We will establish even more connections with our customers and continue to serve better and better with each day.”
“The management does a great job with being flexible with our school schedules and will easily work with us on things like scheduling so both parties are satisfied,” Marshall said.
Jeremy Munoz, the store operator is responsible for helping grow the Dutch culture, operations, engaging employees and setting goals for people to reach.
“Putting people first is something we execute and lean on to keep the vision of Dutch clear and it is what we are built on,” Munzo said.
Munoz has been a part of the Dutch staff since 2010. He moved to Logan from Roseburg, Oregon, to help open and run the new store.
“I have not previously worked at Dutch Bros, but I grew up in Oregon and have gone to Dutch Bros frequently over the years,” Marshall said. “Working at the Logan location is super fun and hype and the people there are amazing.”
Dutch Bros has a menu that appeals to such a wide customer base. Their menu includes featured drinks such as the Nitro Infused Cold Brew, Birthday Cake Dutch Frost, Golden Eagle, Strawberry Blended Rebel and pastry items.
“I love trying their new drinks when I’m in the mood. Usually, I prefer to ask the employees for their suggestions rather than going off their feature drinks,” Wooten said.
This allows for a high likelihood that something will appeal to most customers.
“Dutch Bros coffee tastes a little different because it has its own flavor,” Harris said. “I think it’s a little richer and deeper.”
The store hours are 5 a.m.-10 p.m. on Sunday-Thursday and 5 a.m.-11 p.m. on Friday and Saturday. These hours make it very accessible for the community and students who need a pick-me-up during their studying.
“The Logan community and response has been a dream, we are lucky to be here and can’t wait to continue to serve everyone to the fullest,” Munzo said.