Letter to the editor: Cyber trash talk does no good

Recently I read a comment on one of The Utah Statesman’s social media accounts from someone criticizing the staff. Like so many complaints aired during the however-many decades the newspaper has existed, this one was valid and absolutely needed to be addressed.

But it also seemed like the author just wanted to pick a fight.

I’m pretty sure everyone realizes The Statesman is a student-run organization and made up of staffers who are not (yet) professional photographers, reporters and editors. While the proofing and vetting processes are thorough, errors will often appear on the digital and printed pages — something common even for professional news companies.

And while public outrage is an excellent way to get the attention of writers and editors, I wonder if there isn’t a better way to get the point across.

When a newspaper receives negative publicity, it’s not just the staff that notices. Readers see those critical comments and often decide not to read the paper anymore. Advertisers see it and wonder if their ads are also received with such negativity and often end the business partnership with the newspaper. University administrators and their underlings see it and may wonder if their subsidies are being put to good use in such an unappreciated program.

All of this credibility can be — and has been — destroyed by just one comment.

I believe critical readers who spout off on social media greatly value their local newspaper. If they didn’t, why would they take the time to take part in a cyber shouting match?

May I suggest a couple of ways to complain that might hit a little nearer the target?

From what I’ve seen, The Statesman will pretty much always welcome help on the staff. Anyone who thinks they can do a better job than the writers and editors at the paper, will very likely get a hefty scholarship just by proving it. If working your way up the ranks of the newsroom isn’t a forte or interest, that’s OK too.

But I promise, a nicely worded email or quick chat with the editors will not only get the problem fixed, but it will earn an ally in the future.

Tavin Stucki is the former editor-in-chief of the Utah Statesman.

— tavin.stucki@gmail.com