Naomi Market reopens after three-week hiatus

After an almost three-week hiatus, Naomi Market has officially reopened its doors in a new and more accessible part of town. To celebrate the new space, the market hosted a grand reopening event, treating attendees to food, drinks, live music and an affordable outdoor gear selection. 

Carson Field, the owner and creator of Naomi Market, said the move from North Logan to Main Street in Logan was necessary. 

“We were just off the beaten path as far as retail was concerned, and I had way overgrown the space,” Field said. 

 Naomi Market first opened its doors in 2024, and the shop was initially run out of a house. Since then, the business has received a larger influx of consigned donations and needed a bigger space to accommodate.  

“It started small but kind of snowballed throughout those two years,” Field said. “I kind of still see this as an intermediary space, but it’s a good step in the right direction.” 

 Event attendees said they were excited about the accessibility of the new location. 

“Before, it was up in North Logan, and there weren’t really any other shops nearby,” said event attendee Addie Anderson. “Now it’s just down the street from where I work … there’s a grocery store across the street. It’s just more convenient.” 

Aside from the change in location, Field said he also plans to implement a repair service and expand retail options.  

“I would like to start doing bindings, mountings, especially the more niche side of doing backcountry mountings and stuff because there’s nowhere in Logan that offers that,” Field said. “I’ve also started doing a little bit of retail, mostly in the climbing sector, and then also carrying some local or local-ish brands.” 

Dane Johnson

A rack of helmets are seen at the new Naomi Market location during their grand opening in Logan, Utah on Mar. 21.

According to Field, unlike other outdoor gear shops in Logan, Naomi Market is unique in that it receives a majority of its product through consignment. 

“We still carry the name brands and stuff, but lightly used, and so we can mark down from retail insanely,” Field said. “You can find your shoes here for 20 bucks instead of paying $150 for a new pair of shoes.” 

Consignment is the process of bringing goods to a business to sell them on one’s behalf. The business retains a percentage of the sale while the original owner of the goods receives the rest of the commission. 

“I like reselling outdoor clothes, so a lot of stuff in here is actually mine,” said event attendee Jacob Clarke. “You can choose to take 70% profit in store credit, which no other consignment place gives you that much … or you can get 60% in cash.” 

Field said another aspect of the store that makes it unique is its “local and homey” vibe.  

“I don’t ever want it to be like a commercial box-store-type feel,” Field said. “That’s why we have this kind of living-room-type setup where people can just come and hang out.” 

Event attendees said they admired the store’s devotion to making outdoor gear — which can often be expensive — more affordable.  

“I just really like the idea of secondhand,” Anderson said. “Sometimes I just don’t want to pay full price for something, so I like the concept of reusing it.” 

Attendees also said they like being able to support local businesses. 

“Spending your money local keeps your money local,” Clarke said. “Since it’s a small town, that really counts.” 

Field said providing the Logan community with sustainable and affordable outdoor gear selections is very important to him. 

“I think there’s a lot of waste in the world and just overconsumptions of everything,” Field said. “Being able to give back in a positive way and providing good services and cheap gear for people, I think, is very valuable and helpful to the community.” 

Both Field and event attendees encouraged Logan residents to shop more locally. 

“I think it’s valuable to support businesses like this that are a bit more local and supportive of the community, rather than the big stores that couldn’t care less, have no idea what’s going on here and that have no stock in the community,” Field said.