OPINION: Keep conference close to home
The Western Athletic Conference is about to have a major makeover. With Boise State, Fresno State, Nevada and Hawaii all leaving, the conference is about to look a lot different.
Last week, long-time WAC Commissioner Karl Benson jumped ship to become the Commissioner of the Sun Belt Conference. Seems like a lateral move on its surface, but it’s actually an upgrade when you look at what is coming into the WAC as replacements for the “Fleeing Four.”
Maybe, with Benson leaving, we should now say the “Fleeing Five,” including the captain who just jumped off this sinking vessel.
Next year, the WAC will have Utah State, Texas-San Antonio, Texas State, Louisiana Tech, Idaho, New Mexico State, San Jose State and Denver — non-basketball.
Other schools considered for inclusion in the near future include Louisiana-Lafayette, Sam Houston State, California-Davis, Portland State, Cal-Poly and, as non-football members, Seattle University, Cal-State Bakersfield and Utah Valley University.
That, my friends, is a pretty lousy lineup of conference friends. No rivals for USU. No driving-distance opponents. For all intents, it’s a Division 2 conference. There isn’t a single opponent in that list that makes me want to jump up and go buy tickets for football season or basketball season.
College teams are in many cases defined by who they are aligned with. If USU stays in the WAC as it will soon be constructed, its reputation as a Division 1 program will go down the drain.
USU needs to get creative and develop a new conference with schools that all are within driving distance of one another.
To qualify as a D-1 football subdivision conference, eight teams are required. Utah State needs to get on the phone and try to get a new conference constructed of the following schools: Utah State, Idaho State, Boise State, Colorado State, Wyoming, Air Force Academy, Brigham Young University and University of Nevada, Las Vegas.
Here are the advantages: All would be within driving distance of one another, there are natural rivalries in place, and they would have enough members to be included in the Football Bowl Subdivision. Travel expenses would be lower for both the teams and the fans. And, most importantly, attendance at games would increase significantly.
Looking at Utah State football attendance over the past 11 years, home games against these proposed conference opponents averaged 19,893. Home games against the “new WAC” conference opponents averaged 12,701. Even BYU saw about 7,000 fewer fans at their home games last season against the distant WAC opponents of Idaho State and New Mexico State.
Do we really want to keep having less than 50 percent of seats filled at Romney Stadium? It’s not a college football experience with a half-empty stadium every Saturday afternoon.
Yes, there would be some challenges. BYU would need to keep their TV contract with ESPN, making a conference TV contract difficult to put together but not impossible. It certainly would be worth more than the “new WAC,” where there won’t be a TV contract at all.
If Utah State can’t get a new conference assembled, I suggest their next best option would be to follow BYU into football independence and align in other sports with the WCC.
At least we’d have a decent basketball conference with Gonzaga, St. Mary’s and BYU, and we could try to schedule football games against more local opponents to drive fan interest and attendance. Even football home games against Weber State and Southern Utah University have averaged 19,987 fans — a far cry from the 12,701 against WAC opponents. Anybody with me on this? What do you think?
— Eric D. Schulz is a senior lecturer and co-director of Marketing and Brand Management at the Jon M. Huntsman School of Business at USU. He has worked as vice president of marketing for the XFL Football League, as well as the Utah Jazz, and has more than 20 years of professional sports management experience. Comments on this column may be sent to statesmanoffice@aggiemail.usu.edu.