Romney to be rebranded

Utah State will announce a corporate sponsor and a subsequent name change for Romney Stadium, Doug Hoffman of USU athletics media relations confirmed on Tuesday.

The announcement of who the sponsor is will come on April 11, the day of the spring football game.

Stan Albrecht, USU president, said in the student advisory meeting Monday that Romney stadium will take a new name from a corporate sponsor. Student Advisory Council is a breakfast once a month attended by representatives from organizations across the campus.

Casey Saxton, USUSA student advocate, was at the council and said Albrecht talked in the meeting about the challenges of taking on a sponsor.

“He said they’ve been in deliberations for quite a while working out contracts … and that there was a lot of details that had to be worked through — existing contracts, exclusivity rights as far as advertising,” Saxton said. “He seemed excited about it, about the change.”

Dallin Laird, USUSA athletics vice president, said that announcing the sponsor at the spring game might help the event’s attendance.

“Now that everybody that saw social media today and knows more or less what the announcement is, there is still the hype of who it is and what it’s going to do for Utah State Athletics,” he said.

Laird also said it is a positive step for the program.

“It is exciting. It shows the huge growth that Utah State Athletics has had, and it is always exciting when you get a new donor or any donor just to invest and sponsor and represent and put money into the university athletics and watch it grow,” Laird said.

The stadium will be undergoing renovations this year, including to it’s press box area above the west bleachers.

Romney Stadium was built in 1968 but was officially dedicated to all-time winningest coach and former athletic director Dick Romney in September of 1969.

— dahdahjm@gmail.com