Throwback Valentine’s shopping guide

So you haven’t bought a gift for your significant other, and you’re starting to panic.

Maybe you forgot Valentine’s Day was this month, or maybe you’ve been too busy rewatching “The Office” for the eighth time.

Whatever the reason, the Statesman, with some help from USU’s Special Collections & Archives, has got your back. The following is a Valentine’s gift guide based on ads found in 1950’s editions of the Utah Agricultural College student-run newspaper, “Student Life.”

So, put on an Elvis record and feel that burning love, because you’re sure to find something classic to treat your lover to.

For the person who has everything:

Nothing shows your devotion to your lover quite like a heavy-duty cedar chest. Unless that special someone has already Marie Kondo’d their closet, this would be the perfect spot to keep their favorite outfits or maybe a snowglobe collection. It looks like a big chest; it could probably fit a lot of things. Plus, it’s only $49.95. What a steal!

For the chocoholic:

Maybe your sweetheart has a sweet tooth. If so, you’re in luck. Unlike some of the other options in this guide, you can actually still purchase Bluebird Chocolates on Main Street in Logan. According to these ads, it seems that chocolate is a surefire way to set the mood this Valentine’s Day.

For when things are getting serious:

If the time is right, why not make your Valentine’s “dream come true” with this “magnificent” wedding ring set? S.E. Needham Jewelers is another business that continues to serve Cache Valley today. Good luck finding a diamond wedding ring set for $150, though.

For the man in your life:

These ads confirm that a tie has been the go-to gift for men since the beginning of time. For $1.50 per tie or $3.95 for a white shirt, this gift won’t break the budget. Maybe he’ll wear them the next time you go catch the latest John Wayne movie at the theater together.

For the fashionista:

Nothing will be finer than your crush showing up to the Valentine’s dance wearing the “Black Suede Lo-Heel Pumps” you got them. They were in Vogue, which was the equivalent of Instagram influencers in the 50’s, so they must be pretty fashionable.

For your sweetheart:

Every relationship is different. Some people may expect a fancy dinner or beautiful jewelry on Valentine’s Day. Others might just want a nice set of “filmy nylons.” If so, you’re in luck. Penney’s has them for $2.50. “Such a sentimental way to say, ‘Be My Valentine.’”

For the person celebrating singles awareness day:

If your love life seems like a melodrama at times, this shampoo may be the solution to all your problems. According to the ad, Squeekie Wildroot Liquid Cream Shampoo gets you that “date bait hair” you’ve always wanted. Pick it up at your local drug or toiletry counter. This shampoo could be the next big thing after essential oils.

We hope you’ve found something great to give to your partner, or maybe even something to treat yourself. Have a very happy Valentine’s Day, whatever your romantic situation is!

—alek.nelson@aggiemail.usu.edu

@nelsonalek